Accessibility in TV and the Media

WHERE HAS DDA MADE A DIFFERENCE?

Establishing Deaf TV Video
In 1963 Deaf TV Video is established on DDA's initiative producing videotapes that are send out to all deaf people in Denmark. It is a subscription arrangement free of charge and all deaf citizens are given a VCR as a technical aid. Since 1992 Deaf TV has been broadcasting via television.

Ensuring a Daily News Programme for the Deaf
In 1993 DDA and the Danish Association of the Hard of Hearing ensure that the programme News in Sign Language is broadcasted on DR (Danish National Radio and Television) five times a week until 2009. The programme was last broadcasted on October 30th 2009 and has been replaced by live-interpretation on the Sign Language Channel.

All Programmes Need Subtitles and High Standards
DDA has been putting constant pressure on DR and TV2 (a private Danish television channel) into having subtitles on their television programmes. For many years we have been put off with reference to the impossibility of having subtitles in live-programmes. In 2006 speech recognition is finally being integrated.

In 2008 it was finally stated in the public service contract that all programmes need to have subtitles in the year 2012.